Terms of service

Last updated: 23 September 2026

These terms are between Clearly Local (ABN 91 970 542 709) of Western Australia ("we", "us") and the business that buys a plan from us ("you", "client").

1. When these terms apply

These terms apply when you buy a plan (Foundation, Systems or Scale). Together with the Service Agreement you sign and our Privacy Policy, they form the whole agreement between us. They take effect when you sign the Service Agreement or pay your first invoice, whichever happens first.

2. What we provide

The services included in your plan, as described on our website and in your Service Agreement when you signed up. We provide them with due care and skill.

3. What we need from you

• Manager access to your Google Business Profile. You stay the primary owner.
• Access to your domain name and DNS settings where needed to set up or host your website, or a nominated contact who can make changes on your behalf.
• Accurate details about your business, and photos you have the right to use.
• If you offer work that needs a licence, tell us and show us the licence. We do not publish claims about licensed work without seeing it.
• Reasonable approvals (we aim for about two business days) and prompt replies to customer enquiries.

4. Fees and payment

• Your monthly fee and set-up fee are in Australian dollars, as shown in your Service Agreement.
• We are not currently registered for GST, so our prices do not include GST. If that changes, we will update our prices and invoices and let you know beforehand.
• The set-up fee is charged once, when you sign up.
• Discounts: if we offer you a discount on the set-up fee, it applies to the set-up fee only and only if you accept our written quote. We decide discounts individually and are not obliged to offer the same discount to anyone else.
• You pay by card or Australian bank direct debit through Stripe. You authorise us to charge your chosen payment method on each renewal date.
• Google Ads spend is paid by you directly to Google. It is not included in your plan fee.
• If a payment fails we will tell you and try again. We may pause work until the payment is made.

5. Month-to-month and cancelling

• There is no minimum term and no exit fee.
• You can cancel at any time from your Stripe subscription page or by emailing us. Please give at least 7 days' notice before your renewal date, because we plan each month's work ahead. Otherwise the next month's fee is charged.
• The set-up fee is not refundable once the work is delivered. This does not limit any rights you have under the Australian Consumer Law.
• We may end this agreement immediately if you breach these terms and do not fix it within 14 days of us telling you, or if a payment fails twice in a row.

6. Who owns what

• You own your domain name, Google Business Profile, website content and photos.
• If you leave, we hand over your website files and help transfer accounts within 14 days of your request.
• We keep our own templates, processes and tools, and the intellectual property in them. Giving you your website files does not transfer rights in our underlying templates or methods.
• Any tracked phone number is set up by us and is removed when you leave. Your own phone number stays on your profile.

7. Results

We do not guarantee rankings, calls, enquiries or customers. Google decides rankings and your customers decide whether to call. We show you the numbers each month.

8. Reviews and messages

• We follow Google's review policies. We do not buy or incentivise reviews, and we do not ask only your happy customers.
• We send messages to your customers only where you have their consent or a relationship with them, with sender identification and an opt-out, as the Spam Act 2003 (Cth) requires.
• You are responsible for having the right to contact the people on any list you give us, and for the accuracy of that list.

9. Information and confidentiality

• We use your information, and your customers' information you give us, only to provide the services. We handle it as described in our Privacy Policy.
• We each agree to keep the other's business information confidential (for example, your customer lists, pricing, and our processes and pricing) and use it only for this agreement. This does not apply to information that is already public, or that we already knew before you shared it.

10. Other clients

We may work with other pool service businesses, including nearby ones. We never share one client's information with another, and we do not run Google Ads for two clients in the same suburbs at the same time.

11. Liability

• Our services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these terms limits those rights.
• Outside those guarantees, and to the extent the law allows, our total liability to you for any claim arising from these terms is limited to the fees you paid us in the 3 months before the claim arose.
• Neither of us is liable to the other for indirect or consequential loss, such as loss of profits or loss of opportunity, except where the law does not allow this to be excluded.

12. If something outside our control gets in the way

Neither of us is responsible for delay or failure caused by something reasonably outside our control, including internet or platform outages, changes to Google's or another provider's policies or availability, or events like natural disasters. We will each tell the other as soon as reasonably possible and work to reduce the impact.

13. Changes to these terms

We may change plan prices or inclusions with at least 30 days' written notice. If you do not agree, you can cancel before the change takes effect.

14. Transfer

Neither of us can transfer this agreement to someone else without the other's written consent, except that we may transfer it without your consent to a related business that continues Clearly Local substantially as before (for example, if we restructure, incorporate, or relocate) — we will give you reasonable notice if we do this. Consent to any other transfer must not be unreasonably withheld by either of us.

15. If part of these terms doesn't apply

If any part of these terms turns out not to be enforceable, the rest still applies.

16. Questions and disputes

Contact us first at [email protected] — most things are easier to sort out directly. These terms are governed by the laws of Western Australia, Australia, and each of us submits to the courts of that state.